WOW TEA
WOW TEA is a wellness-focused brand creating premium herbal blends and functional products designed around natural detox, slimming, balance, and beauty support. Rooted in the belief that lasting change starts from within, the brand combines carefully selected botanicals, fruit extracts, and everyday rituals into products that make healthy routines feel more accessible, enjoyable, and sustainable.
About this project
Berry Edition was developed as a new product line within WOW TEA, introducing a fresh campaign direction built around antioxidant-rich blends for detox, slimming, wellness, and beauty support. The launch centered around three tea products — Berry Detox, Berry SlimFit, and Berry Wellness — together with the brand’s reusable infusion bottle, and was further extended with Beauty Collagen Berry as part of the wider product communication.
Having worked with WOW TEA for four years, I was able to approach the project with a strong understanding of the brand’s visual language, product positioning, and audience. My role focused on translating the new berry line into a consistent digital campaign across newsletters, motion stories, and social media content, creating visuals that felt energetic, recognizable, and aligned with the brand’s natural, lifestyle-oriented identity.
Brand New Branding
Challenge
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Goal
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Solution
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Newsletter Designs
GAllery
Social Media
